How Artificial Intelligent Agents Do Shopping in a Virtual Mall: A 'Believable' and 'Usable' Multiagent-Based Simulation of Customers' Shopping Behavior in a Mall
نویسندگان
چکیده
Our literature review revealed that several applications successfully simulate certain kinds of human behaviors in spatial environments, but they have some limitations related to the ‘believability’ and the ‘usability’ of the simulations. This paper aims to present a set of requirements for multiagent-based simulations in terms of ‘believability’ and ‘usability’. It also presents how these requirements have been put into use to develop a multiagent-based simulation prototype of customers’ shopping behavior in a mall. Using software agents equipped with spatial and cognitive capabilities, this prototype can be considered sufficiently ‘believable’ and ‘usable’ for endusers, mainly mall managers in our case. We show how shopping behavior simulator can support the decision-making process with respect to the spatial configuration of the shopping mall.
منابع مشابه
2D-3D MultiAgent GeoSimulation with Knowledge-Based Agents of Customers' Shopping Behavior in a Shopping Mall
In this paper we present a simulation prototype of the customers’ shopping behavior in a mall using a knowledge-based multiagent geosimulation approach. The shopping behavior in a shopping mall is performed in a geographic environment (a shopping mall) and is influenced by several shopper’s characteristics (internal factors) and factors which are related to the shopping mall (external or situat...
متن کاملvCOM: Electronic commerce in a collaborative virtual world
Existing e-commerce applications on the web provide the users a relatively simple, browser-based interface to access available products. Customers are not provided with the same shopping experience as they would in an actual store or mall. This experience, however, can be achieved by the creation of a virtual shopping mall environment, simulating most of the actual shopping user interactions. T...
متن کامل3 D Virtual Shopping Mall “ Towards Transformation of levels from 2 D to 3 D ”
This research examines the effects of using 3D virtual shopping malls and shows the user interaction and experience in this type of virtual environments. Technology developments and the use of the Internet made users to expect more services, which help to improve the user's life. Using a 3D virtual environment and adding a shopping idea to it is considered as very interesting, especially if it ...
متن کاملThe 3D virtual environment online for real shopping
The development of information technology and Internet has led to rapidly progressed in e-commerce and online shopping, due to the convenience that they provide consumers. E-commerce and online shopping are still not able to fully replace onsite shopping. In contrast, conventional online shopping websites often cannot provide enough information about a product for the customer to make an inform...
متن کاملExplaining and Testing the Aboriginal Model of Shopping Malls’ Success: (Case Study: Shopping Malls in Tehran)
In recent years, the construction of shopping malls is rising across the country. But only some of them were successful to accommodate a large number of visitors while the other ones are constantly changing the commercial units’ use. while the decline in demand for commercial units in form of multi-purpose complexes as well as the country recession have aroused this situation. Therefore, in thi...
متن کامل